No stereotyping

"People who are middle-aged may have failing eyesight, receding hairlines and legs that can't run a 10K as fast as they used to. But no way do they want to be reminded of it by special packaging or marketing pointing out those deficits." This comes from an article (http://tinyurl.com/2fdmhe7) about marketing to the babyboom generation - eschewing patronising market positioning, product design and communication.

How refreshing to benefit from and participate in cutting edge technology and "coolness" without the indignity of pretending to be a gen-Xer